ANIME AWARDS
 

CRUNCHYROLL ANIME AWARDS

A Celebration of the Anime Universe

ABOUT HERE

MY ROLE HERE

CRUNCHYROLL ANIME AWARDS

A Celebration of the Anime Universe

The Crunchyroll Anime Awards recognizes achievements for artistic and technical merits in the anime industry.

Creative Goal:

To reinvent the Anime Awards 2021 brand to be more reflective of the Crunchyroll fandom - less formal, more vibrant.

 

STRATEGY:

Taking inspiration from parallels such as celebration & fireworks, and the real & the anime universes, a colorful and dynamic visual direction was formed. Crunchyroll brings all of the anime universes together under one love for anime. Just as each individual anime universe has its own significant impact on the fandom, when they collide, they create spectacular fireworks.

Role: Senior Graphic Designer / Art Director

  • Concept Design + Art Direction

  • Style Guide Creation

  • Character Art Direction

  • Website Graphic Design

Partnered with:

  • Web Development - User Experience + Content Hierarchy

  • Marketing - Static Ads for Paid and Social Media

  • Audience Development - Video Placements / Reels / Live Show

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