STEPHANIE GADDI
art direction + visual design
for events and experiences
I'm an Art Director in San Francisco with over a decade of experience in brand design and project management for events and marketing. I'm currently working at Crunchyroll, leading creative for our global event presence across various channels/mediums from website, social, product to print. Prior to that, I was a senior designer at Blueprint Studios, working on brand design for large conferences like Blavity's AfroTech and Sephora's Store Leadership Conference. When I was with Suite Treatments, I also worked in design and production for major music festivals like SF's OutsideLands and Bonnaroo. I'd love tell you more!
SHINING THE SPOTLIGHT ON ANIME AND ITS CREATORS
Re-imagining a brand to honor award-winning creatives, The 2024 Crunchyroll Anime Awards identity called for an elevated and refined update. It was a privilege to create a colorful story of whimsical elegance for industry professionals and fans across the globe.
A GLOBAL VIRTUAL ANIME EXPO
From concept to implementation, creating an immersive anime expo available to fans worldwide required a journey to remember. 2020 proved that anime fans could come together online for amazing content, international guest speakers, exhibitors and artists. The goal for 2021 was to truly bring this virtual experience to life. Check out the art direction, front end user experience build, marketing collateral, and more.
ADDITIONAL PROJECTS
SEPHORA STORE LEADERSHIP CONFERENCE
Each year, over 70+ renowned beauty brands unveil new products at the Sephora Store Leadership conference. Each brand creates an immersive interactive experience for store leaders around the world to discover the latest trends in beauty, hair and skin care.
ALL IMAGES © SHOW READY PHOTO / BLUEPRINT STUDIOS
SAN FRANCISCO SYMPHONY GALAS
Dark and Moody Elegance -- The 2018 San Francisco Symphony Gala took cues of sultry, dark colors, with bold oversized floral patterns. Mixed metals and velvet fabrics elevated the look, juxtaposed with translucent and transparent panels inspired by lenticular illusions.
Warhol Meets Havana Nights -- In 2019, bright colors and neon lights could not have been better matched with Warhol-inspired pop-culture themed graphics. The modern, tropical floral and geometric patterns create a graphically stunning backdrop for a fun and electric party vibe.
ALL IMAGES © SHOW READY PHOTO / BLUEPRINT STUDIOS
GAME ON - CORPORATE THEMED PARTIES
Massive event spaces are the perfect venues for a historic party of game eras. Each area is designated to a different era of vintage, analog board games, 80's digital arcade games, physical outdoor sports, and futuristic virtual reality. Complete with themed graphic decor, interactive photo activations and glowing food displays, these holiday parties did not disappoint.
ALL IMAGES © SHOW READY PHOTO / BLUEPRINT STUDIOS
IMPACTFUL MOMENTS
Impactful and "Instagrammable" moments are central to user-generated marketing success in today's landscape. From graphic interpretations, to dimensional pieces, to innovative use of materials, there are endless ways to create memorable experiences for any location.
