Icy Ceremidin Promo
Dr.Jart+ is one of 70+ renowned beauty brands unveiling new products at the Sephora Store Leadership conference.
Dr.Jart+ aimed to create an experience reflecting the moisturizing properties of their new cream amidst extreme climates. The team designed a hand-carved and hand-painted arctic cave complete with backlit signage, an oozing giant product tube, ice display shelves, and an interactive acrylic-ice jenga FAQ display.
Role: Lead Fabricator
Tradeshow Booth Design
Fabrication Design + Build
Graphics Production + Management
Working with the Dr.Jart+ team, the creative team developed an immersive space that transported guests straight to the arctic. After inital moodboard designs and structure planning, I led the fabrication of the booth build. The team experimented with several wall build prototypes before landing on carved styrofoam walls which were then covered in rubber plaster and hand-painted glacier details.