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Icy Ceremidin Promo

Dr.Jart+ is one of 70+ renowned beauty brands unveiling new products at the Sephora Store Leadership conference.

Creative Goal:

Dr.Jart+ aimed to create an experience reflecting the moisturizing properties of their new cream amidst extreme climates. The team designed a hand-carved and hand-painted arctic cave complete with backlit signage, an oozing giant product tube, ice display shelves, and an interactive acrylic-ice jenga FAQ display.

Role: Lead Fabricator

  • Tradeshow Booth Design

  • Fabrication Design + Build

  • Graphics Production + Management

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10x20 BOOTH

DESIGN PLANS

Working with the Dr.Jart+ team, the creative team developed an immersive space that transported guests straight to the arctic.  After inital moodboard designs and structure planning, I led the fabrication of the booth build. The team experimented with several wall build prototypes before landing on carved styrofoam walls which were then covered in rubber plaster and hand-painted glacier details.

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Final Facade

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Initial Sketches

Floor Plan

3D RENDERING

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FABRICATION PROCESS

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FINAL BUILD

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