CRUNCHYROLL ANIME AWARDS

A Celebration of the Anime Universe

The Crunchyroll Anime Awards recognizes achievements for artistic and technical merits in the anime industry.

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Creative Goal:

To reinvent the Anime Awards 2021 brand to be more reflective of the Crunchyroll fandom - less formal, more vibrant.

 

Final Solution:

Taking inspiration from parallels such as celebration & fireworks, and the real & the anime universes, a colorful and dynamic visual direction was formed. Crunchyroll brings all of the anime universes together under one love for anime. Just as each individual anime universe has its own significant impact on the fandom, when they collide, they create spectacular fireworks.

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Role: Senior Graphic Designer / Art Director

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• Concept Design + Art Direction

• Style Guide Creation

• Character Art Direction

• Website Graphic Design

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Partnered with:

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• Web Development - User Experience + Content Hierarchy

• Marketing - Static Ads for Paid and Social Media

• Audience Development - Video Placements / Reels / Live Show

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ViRTUAL CRUNCHYROLL EXPO 2020

Adventures in New Crunchy City

2021 posed a new adventure for the Crunchyroll anime expo - it went completely virtual.

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Creative Goal:

To deliver a completely virtual expo experience that felt like the user was traveling through an in-person event.

 

Final Solution:

To mimic the experience of an in-person convention, we developed New Crunchy City, a Japanese district-inspired world paired with crosswalk graphics to visually guide users through the virtual experience.

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Role: Senior Graphic Designer / Art Director

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• Concept Design + Art Direction

• Style Guide Creation

• Character + Illustration Art Direction

• Website Graphic Design

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Partnered with:

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• Web Development - User Experience + Content Hierarchy

• Marketing - Static Ads for Paid and Social Media

• Audience Development - Video Placements / Reels / Live Show

AFROTECH 2019

All things Black in Tech

AfroTech is a conference experience bringing together engineers, venture capitalists, recruiters, technologists, and culture enthusiasts from all over the world. It is the definitive conference that brings leaders in technology and business together to exchange ideas and build a strong Black tech community.

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Creative Goal:
To create a versatile and colorful graphic theme that is representative of the conference's mission.

 

Final Solution:

This visual concept takes inspiration from the vibrancy of the Black culture, the use of symbols in Black tribal patterns, and nods to tech with digital code.

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Role: Senior Graphic Designer

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• Conference Branding Design

• Graphics Production + Management

• Large-Scale, Environmental Graphics

• Sponsor Booth Graphics

• Impactful Photo-Op Moments

• Wayfinding + Directional Signage

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DR.JART+

Sephora Store Leadership Conference

Dr. Jart+ is one of 70+ renowned beauty brands unveiling new products at the Sephora Store Leadership conference.

 

Creative Goal:
Dr.Jart+ aimed to create an experience reflecting the moisturizing properties of their new cream amidst extreme climates.

Final Solution:

The team designed a completely hand-carved and hand-painted arctic cave complete with backlit signage, an oozing giant product tube, ice display shelves, and an interactive acrylic-ice jenga FAQ display.

 

Role: Lead Fabricator

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• Tradeshow Booth Design

• Fabrication Design + Build

• Graphics Production + Management

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SAN FRANCISCO SYMPHONY GALA 2018

Dark and Moody Elegance

The 2018 San Francisco Symphony Gala took cues of sultry, dark colors, with bold oversized floral patterns.  Mixed metals and velvet fabrics elevated the look, juxtaposed with translucent and transparent panels inspired by lenticular illusions.

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Role: Senior Graphic Designer

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• Social Gala Concept Design

• Graphics Production + Management

• Large-Scale, Environmental Graphics

• Impactful Photo-Op Moments

• Wayfinding + Directional Signage

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SAN FRANCISCO SYMPHONY GALA 2019

Warhol Meets Havana Nights

Bright colors and neon lights could not have been better matched with Warhol-inspired pop-culture themed graphics. The modern, tropical floral and geometric patterns create a graphically stunning backdrop for a fun and electric party vibe.

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Role: Senior Graphic Designer

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• Social Gala Concept Design

• Graphics Production + Management

• Large-Scale, Environmental Graphics

• Impactful Photo-Op Moments

• Wayfinding + Directional Signage

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PALO ALTO NETWORKS HOLIDAY 2018

Game On

Levi's Stadium's massive four-story event space was the perfect venue for a historic party of game eras. Each floor was designated a different era, vintage, analog board games, 80's digital arcade games, physical outdoor sports, and futuristic virtual reality. Complete with themed graphic decor, interactive photo activations and glowing food displays, this holiday party did not disappoint.

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Role: Senior Graphic Designer

 

• Event Concept Design

• Graphic Production + Management

• Fabrication Design + Build

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IMpactful MOMENTS

Visual Experiences

Impactful and "Instagrammable" moments are central to user-generated marketing success in today's landscape.  From graphic interpretations, to dimensional pieces, to innovative use of materials, there are endless ways to create memorable experiences for any location.

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Role: Senior Graphic Designer

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• Out-Of-Home Marketing Placements

• Photo Opportunities

• Visual Illusions

• Dynamic Stage Designs

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