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hello :)

art direction + visual design

for events and experiences

I'm an Art Director and Senior Graphic Designer in San Francisco with over a decade of experience in brand design and account management for events and marketing. I'm currently working at Crunchyroll, leading creative for virtual and in-person events. Prior to that, I was a senior designer at Blueprint Studios, working on large conferences like Blavity's AfroTech and Sephora's Store Leadership Conference. When I was with Suite Treatments, I also worked in design and production for major music festivals like SF's OutsideLands and Bonnaroo. I'd love tell you more!

  STEPHANIE GADDI

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A GLOBAL VIRTUAL ANIME EXPO

From concept to implementation, creating an immersive anime expo available to fans worldwide required a journey to remember.  2020 proved that anime fans could come together online for amazing content, international guest speakers, exhibitors and artists. The goal for 2021 was to truly bring this virtual experience to life. Check out the art direction, front end user experience build, marketing collateral, and more.  

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V-CRX Style Guide Excerpt
 

ALL THINGS BLACK IN TECH

Creating a conference brand reflective of the vibrant Black community and the energy of some of the fastest-growing tech startups was truly a fun endeavor. Explore the 6000+ attendee conference filled with color and excitement.

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An icy immersive product launch

Who knew you could reach temperatures below-zero in the middle of the Las Vegas desert? Learn how to protect your skin from arctic temperatures in this fully fabricated glacier cave, complete with oversized props, product displays and ice jenga.

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 ADDITIONAL PROJECTS 

 

SEPHORA STORE LEADERSHIP CONFERENCE

Each year, over 70+ renowned beauty brands unveil new products at the Sephora Store Leadership conference. Each brand creates an immersive interactive experience for store leaders around the world to discover the latest trends in beauty, hair and skin care.

ALL IMAGES © SHOW READY PHOTO / BLUEPRINT STUDIOS

SAN FRANCISCO SYMPHONY GALAS

 

Dark and Moody Elegance -- The 2018 San Francisco Symphony Gala took cues of sultry, dark colors, with bold oversized floral patterns.  Mixed metals and velvet fabrics elevated the look, juxtaposed with translucent and transparent panels inspired by lenticular illusions.

Warhol Meets Havana Nights -- In 2019, bright colors and neon lights could not have been better matched with Warhol-inspired pop-culture themed graphics. The modern, tropical floral and geometric patterns create a graphically stunning backdrop for a fun and electric party vibe.

ALL IMAGES © SHOW READY PHOTO / BLUEPRINT STUDIOS

GAME ON - CORPORATE THEMED PARTIES

Massive event spaces are the perfect venues for a historic party of game eras. Each area is designated to a different era of vintage, analog board games, 80's digital arcade games, physical outdoor sports, and futuristic virtual reality. Complete with themed graphic decor, interactive photo activations and glowing food displays, these holiday parties did not disappoint. 

ALL IMAGES © SHOW READY PHOTO / BLUEPRINT STUDIOS

IMPACTFUL MOMENTS

Impactful and "Instagrammable" moments are central to user-generated marketing success in today's landscape.  From graphic interpretations, to dimensional pieces, to innovative use of materials, there are endless ways to create memorable experiences for any location.